World’s First Specialized Yoga Wear Brand Now Available Online

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An Indian apparel brand, IKA Yoga Wear, has launched the world’s first true yoga wear called ‘Prayog’. Malika Baruah, IKA Yoga Wear co-founder and product head, said, “Today, more than 90% of the market consists of polyester and nylon products that are essentially plastic or PET fabrics which are not at all conducive to the practice of yoga. Prayog’s specialty is that the synthetics never touch the skin and garments never compress the body.

 

 

  • It has been designed after two years of extensive research and closely consulting yoga teachers, textile engineers and yoga practitioners from 11 nationalities.
  • The manufacturers reported that the yoga suit would be available for the sale from Sunday, June 21, 2015, initially online on www.prayog.com.
  • Priyanktha Iyengar, co-founder and designer head, said, “Indian yogis traditionally wore natural, unstitched clothes which were neither too tight, nor too loose.

 

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