Influencer marketing is the ‘next big thing’ in online marketing and is a logical next step for a whole host of reasons. Influencer marketing is often referred to as a ‘growth hack,’ owing to its ability to accelerate the growth of a website and help it to reach a much bigger audience in a short amount of time. With influencer marketing, though, what you would do instead would be to find a prominent fashion blogger who had a big following on Facebook, Instagram, Twitter or YouTube.
- The basic idea is that the owner circumnavigates the need to put in months and years of hard work by leveraging the influence that another website or blogger already has.
- That’s why influencer marketing platforms are so useful.
- As every digital marketing pundit seemingly predicted, the last few years have seen social media go from strength to strength, to the point where SMO (social media optimization) is just as important as SEO (search engine optimization) for any serious business.